Great efforts are employed in creation of a brand. Used as a form of identification, the trademark gives the product identity in the market and the regions within which the product is availed. Consumers therefore use the trademark to identify or refer to the product.
Before registration, there is need to design a unique trademark for the product. Similarities of the trademark selected with any other registered mark disqualifies the trademark from use or registration. Relevance to the product is one of the major factors that the product manufacturer should consider when designing the desired trademark.
The process of registering a trademark requires the assistance of an attorney. This is however not a requirement by the registering agents but comes in handy to ensure the due process is followed to the letter. The lawyer selected for this purpose must have a full understanding of the laws relating to registration in order to offer the guidance required.
Before filing for registration a search for the symbol or name used is conducted extensively. This is a process undertaken by the registrars office where the selected name or symbol is compared to other registered trademarks to ensure there is no resemblance. In the event the trademark may be in use by another company or brand the registrar the requests for a change and design of a new trademark.
The cost of trademark registration varies between states. Using the services of the attorney in the registration process also attract an extra fee and this increases the overall cost of the registration process. The fee applied in this regard is only at the time of registration and serves for the full period that the trademark is in use.
The registering agency takes time to fully complete the registration process. To enhance a smooth flow of the process, the applicant needs to maintain a follow-up during the process and provide with further details that may be requested by the registering agency. By use of the platforms provided by the registering agency, the applicant has the opportunity to keep constant follow-up of the process to its finalization.
Trademark registration provides with the identity required for the product once it hits the target market. This makes it an important process that must be done with intent to enhance success of the product. This can be achieved according to by ensuring the laid out procedure in registration is followed with due diligence. Where necessary, there is need to seek guidance to ensure a smooth and convenient process.
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