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Advantages of Brand Activation Advertising Brand activation marketing gives customers an experience of the brand that leads them to take action. It is a new development in the marketing industry and has a number of advantages as may be discussed here. Brand activation will rejuvenate your brand When you let customers to experience your brand firsthand, they are likely to feel a greater drive to love and associate with the brand. This thus provides the brand some renewed strength to permeate the market even further.
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Strengthens ties with customers
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Brings the consumers closer the Solution and strengthens the relations with the customers. This is very true especially with small businesses as they rely on long term clients. It is advisable therefore to organize for a brand activation event so as to draw the clients closer and to strengthen ties with the clients. This will greatly improve your company-client relations. Makes a brand prominent An activated brand becomes prominent in the market. This is because more consumers will be engaged in talking about their experience with your products. Enhances involvement with the market A brand activation event will ensure that your brand is heard because it will entail the consumers. The clients will have the ability to experience the product. This brings whole lot of difference when compared to the traditional marketing methods. Brand activation will give your product a competitive edge over comparable goods in the industry. Brand activation causes a ripple effect Once you have started your brand activation campaign and employed your advertising and marketing campaigns, it will lead to ripple effect making new awareness a better marketing strategy than any other. The effectiveness of your marketing effort is multiplied by brand activation. Brand activation increases repurchases by clients When the clients experience the brand, they develop a higher level of trust and are far more inclined to repurchase the product repeatedly. This means that they’ll grow more loyal customers to the brand. Increases chances of getting customer feedback When you execute brand activation occasions, the consumers will feel part of the brand and will freely give feedback on how the item can be made better. This is possible because they interact with the product during the brand activation event and thus can share their thoughts and ideas while at the events. This is thus better than traditional methods such as through the media whereby there is minimum or no interaction with the product. Improves the ranking of the brand With interaction with the new, there is an overall increase in the brand position. The market share gains, brand loyalty raises and thus the brand ranks higher. It is therefore safe to say that brand manipulation Advertising is a powerful marketing strategy.